AI Insights · Timothy · April 2025
Top 5 Personal Finance Apps on iOS in Mexico: Q1 2025
Explore the performance of the leading personal finance apps on iOS in Mexico during Q1 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the first quarter of 2025, the personal finance app market in Mexico for iOS saw varied performance across the top five applications. Here’s a detailed look at their trends, based on data from Sensor Tower.
Splitwise from Splitwise, Inc. showed a consistent increase in weekly revenue, peaking at about $2.4K in the last week of March. Weekly downloads saw fluctuations, with a notable peak of 1.1K in mid-January. Active users steadily climbed from 25.3K at the start of the quarter to over 31K by the end.
Wallet - Daily Budget & Profit by BudgetBakers s.r.o. experienced a peak in weekly revenue of around $710 in the final week of March. Downloads were relatively low, with a slight increase to 114 in the last week. Active users showed a gradual recovery, closing the quarter at 1.5K.
Monefy: Money Tracker from Reflective Technologies ApS had a revenue high of about $654 in early March. Downloads surged in late February to 1.8K, while active users increased significantly, reaching nearly 2K in early March before leveling off.
Buddy: Budget Planner App by Buddy Budgeting AB maintained a steady revenue stream, with a peak of $423 in mid-March. Despite low download numbers, active users saw a slight rise towards the quarter's end, reaching 324.
Lastly, YNAB from You Need A Budget LLC had minimal activity in terms of downloads and active users. However, its revenue showed a positive trend, ending the quarter at $424.
These insights provide a snapshot of the personal finance app landscape in Mexico, with more detailed analytics available through Sensor Tower.
